FORUM 6

This week, we looked at Visual Design elements such as scale, rhythm, contrast, and balance. 

We experience these principles every day but rarely notice them – unless we encounter something that violates them. One way that companies, institutions, and other large organizations help to ensure that their communication and content do not violate the principles of good design is by publishing brand standards. Brand standards or branding guides will typically cover all aspects of an organization's visual identity such as signature fonts; primary, secondary, and accent colors; and other information. As an example, check out the brand standards for Clayton State University

Click on the hyperlinks above or copy and paste from here:
CSU Visual Identity: https://www.clayton.edu/marcomm/brand-identity/visual-identity
CSU Brand Standards: https://www.clayton.edu/marcomm/docs/university-brand-standards.pdf

For Discussion Forum 6, do some research and find an example branding guide online from an organization that you think has an attractive and effective visual identity. This post should have three (3) components: 1) The name of the company, institution, or organization stated clearly at the beginning of the post, 2) a link to the organization's branding guide, and 3) a one (1) paragraph description of why you think this organization's visual identity is attractive and effective. A paragraph is defined as 3-5 full sentences, and all writing in this class should be completely free of spelling and grammatical errors. 

To receive full credit craft your own post and then make a meaningful comment on at least two (2) of your classmates' posts. A meaningful comment is defined as 2-3 sentences that demonstrate clearly you have 1) read their original post in its entirety, and 2) you are responding to their thoughts and ideas in a clear and respectful way.


FLYER

In this assignment you will create a Flyer by choosing a template and then altering it to make an original design. Watch the instructional video and follow the steps to:

Identify and download an initial flyer template
Change the fonts, colors, and other aspects to create an original flyer design
Upload both the initial template and your original design to your portfolio page

To receive full credit post your own work first and then make a meaningful comment on at least two (2) of your classmates' posts. A meaningful comment is defined as 2-3 sentences that demonstrate clearly you have 1) read their original post in its entirety, and 2) you are responding to their thoughts and ideas in a clear and respectful way.